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Learn how to set up keyword-triggered automatic replies
Keyword Auto-Reply lets you set specific trigger keywords and corresponding reply messages. When a customer sends a message containing a keyword, the system instantly sends a pre-configured reply — no AI involved. This is perfect for standard replies like pricing inquiries, business hours, menu links, etc. It works across all platforms: Instagram, Facebook, LINE, Telegram, and Discord. There are two types of keyword features: 1. Post Keyword DM: When someone comments a keyword on your post, the system auto-sends a DM (Instagram/Facebook only) 2. DM Keyword Reply: When someone sends a keyword in a direct message, the system auto-replies in the conversation
Keyword Plan vs AI Plan
FRIDAI offers two types of auto-reply plans. Choose the one that best fits your needs — or use both together for maximum coverage.
Keyword Plan
• Fixed template replies — you write the exact response
• No AI involved, no AI cost — 10x higher monthly quota
• Instant response, zero delay
• Best for: standard FAQ, price lists, event links, promo codes
AI Plan
• AI-generated intelligent replies based on your business rules
• Context-aware — understands conversation history
• Handles complex or unexpected questions automatically
• Best for: customer service, personalized responses, nuanced inquiries
Pricing & Monthly Quota Comparison
| Plan | Price / month | Keyword Quota | AI Quota |
|---|---|---|---|
| Launch | $70 USD | 5,000 | 500 |
| Essential | $160 USD | 20,000 | 2,000 |
| Enterprise | $300 USD | 50,000 | 5,000 |
Tip: Keyword plans and AI plans can be used together! Use keyword replies for high-volume standard questions (e.g. pricing, hours, links), and AI plans for complex conversations that need intelligent responses. Both plans are the same price — keyword plans offer 10x more quota because no AI processing cost is involved.
Interactive Tutorial
Try itLaunch the interactive tutorial to learn how to set up keyword auto-reply rules in the dashboard. The tutorial will guide you through each step with spotlight highlights.
Use Cases
Scenario 1: Price inquiry auto-reply
Set "price" or "how much" as trigger keywords, and the system auto-sends your price list or catalog link. No need to reply manually to every inquiry.
Scenario 2: Event keyword on posts
Post a promotion and ask followers to comment "join" to receive the event details via DM. The system auto-sends event info to everyone who comments the keyword.
Scenario 3: Multi-language FAQ
Set different keyword-reply pairs for different languages. For example: "menu" replies with the English menu, "菜單" replies with the Chinese menu.
Important Notes
Post Keyword DM (comment-triggered) only works on Instagram and Facebook. DM Keyword Reply works on all platforms.
Pro Tips
• Keywords are case-insensitive — "Price" and "price" both trigger the same reply
• You can set multiple keywords for the same reply message to cover different ways customers might ask
• Keyword replies are instant and don't use AI; every 3 keyword replies count as 1 AI reply toward your quota